Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focussed applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

WebAnalyserPlus

WebAnalyserPlus represents a low-cost, entry-level solution for customers who want to move beyond web analytics, but need to start small...

WebAnalyserPlus uses the power of Speed-Trap's unique data collection and analytical engines to provide not only traditional web analytics reporting but an extended suite of reports on key operational and behavioural areas:

Real-time

Sessions (arrivals)
Page Impressions
Page load time
Slow loading pages

Performance Reporting

Slow Load
Page Load Time
Image Complete Time
Effective Transfer Speed
Client-Side Errors

Traffic Analysis

Sessions (arrivals)
Unique Visitors
Active Sessions
Page Impressions
Bouncers
Referring Sites
Landing Pages

Environmental Information

Browser Size
Browser Type
Connections
Permanent Cookies
Nationality
Visitor Organisation (add-on)
Visitor Location (add-on)
Platform

Behavioural Analysis

User Type Conversion Rates
Page Grip
Site Grip
Pages Per Session
Hottest Pages
Popular Links
Scrollers
Entry Points
Departure Points
ReVisits
Path Analysis
Dead Ends (Broken Links)

Transactions

Non-linear transaction Analysis
Linear Transaction Analysis

The transaction reporting includes complete funnel and path analysis for up to 10 defined transactions and includes step-by-step error reporting, drop-out rates, post transaction navigation, timing, completion rates etc.

All of the above reports can be dynamically segmented on over 20 different segmentation types and unlimited segmentation classes.