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Speed-Trap - turning customer data into...

complete online customer insight

Speed-Trap

 

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focussed applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

Customer Insight Platform

Speed-Trap’s on-line Customer Insight Platform (CIP) solutions use web 2.0 technology to capture, transform and deliver complete, real-time data on every individual on-line customer and prospect, based upon detailed analysis of their current and historic on-line behaviour and experience.

Speed-Trap 6 represents the latest generation of one of the most mature customer experience solutions on the market. First delivered in 2000, Speed-Trap’s unique, patented technology has proven itself on some of the largest and most successful web sites.

Our Customer Insight Platform (CIP) brings together three key functions into an integrated suite of applications, interfaces and datamarts:

  • Capture - simple, accurate and economic on-line behavioural, environmental, content and experience data capture from any on-line application.

  • Transform - business and behavioural models to convert this on-line customer experience data into business events and customer insight.

  • Deliver - a complete suite of reporting solutions and a customer and process-focussed data marts to drive all your marketing and business processes.

To see how the products fit into this structure, click-here

Speed-Trap's unique technology captures detailed and accurate data about each and every visit to your site - then provides the tools to translate this data into insight to drive your business decisions -
                              move beyond web-analytics

Fast Deployment, Accuracy and Security

first gather your data - without good data no amount of analysis will deliver the insight or information to allow you to drive business success.

Speed-Trap solve the data problem -  our unique and patented technology will deliver more detailed, accurate and complete information that any other solution on the market.

No tagging, deploy in under an hour - our Dynamic Collection™ technology avoids the tagging headache other technology forces on you. Deploy our insert in your page template and watch every item of data you need flow in, from click to mouse-over, form submit to basket values, from secure, dynamic, Web 2.0, Flash and static pages.

No limits - Dynamic Collection™ means you always have all the data you need to complete your analysis. Other solutions limit the data to what you could afford to tag for, or what data you thought you would need when you tagged the site.

Secure, Safe and Integrated - our systems allow you to control the information you collect and store on a page by page and session by session basis. Full P3P and SSL support and no need for 3rd-party cookies or content, coupled with in-built collection opt-out mean you can live up to the tightest privacy policies while still being able to move beyond "unique visitors" and start understanding your visitors as unique individuals.

System Architecture

The data is collected by the Dynamic Collection Insert, within the user's browser, encrypted and passed in real time to the Speed-Trap Collection Servers (which can be hosted by us or run by you). These store the collected data in SQL event databases, as session records together with all the environmental information (network performance, client-device data) you need to properly understand each visit and visitor.

Then the Analytics Servers take over - these take business rules you define and using our advanced behavioural and functional models search the event databases for the information you want. This information is then published to summarised star-schema SQL "results" databases, or SQL-based detailed data stores.

You can access the results via our Active Dashboard reporting engine which provides interactive access to the results via a state-of-the-art client/server architecture that provides charting, tables, interactive OLAP (pivot-table) functions, data export and automated e-mailing.

You can ask Business Alerts to monitor key business KPIs and technical performance, and tell you when you need to react to changes in your business.

You can automatically build and maintain an online Customer Relationship Management (CRM) datamart, which provides lifetime activity and value information for each visitor - identified or anonymous - driving effective targeted marketing programmes. Add Speed-Trap's Real-Time Engine to this, and you have the perfect platform for dynamic content personalisation and instant targeted messaging.

Our advanced BI Interfaces provide API's and data dictionaries to allow customers with in-house BI solutions direct access to our summarised, per-visit and per-visitor databases.

Alongside these capture, transform and deliver features are the administration and service management functions which allow Speed-Trap solutions to manage multi-terabyte datasets for sites with tens of millions of visitors a month via advanced scalable, non-stop collection and analytical server clusters.

For advanced users and OEM customers we also provide complete development environments and APIs allowing custom analysis and reporting solutions to be rapidly developed and put into production environments.