Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

SAS^® for Customer Experience Analytics

Actionable multi-channel customer experience intelligence

SAS UK's latest solution called SAS for Customer Experience Analytics is due to be launched at the 2007 Technology for Marketing exhibition to be held at London's Olympia on February 6th.

This ground-breaking solution utilises Speed-Trap's Dynamic Collection technology to gather detailed data from the web channel for integration with information across the multichannel enterprise, and then applies SAS 9’s market-leading BI platform to deliver more detailed insight and understanding that was ever before possible.

The rest of this page provides an overview of the solution, but to find out more or download brochures or white papers, please visit SAS’s web site. For an independent analysis of the solution see what Bloor Research had to say about our offerings in this IT Insight article.

SAS^® for Customer Experience Analytics

Most organizations haven't harnessed the data collection opportunities made possible by the web and other channels. Current pure play web analytics providers are not able to provide actionable insight, while most BI providers can't gather accurate and timely interaction data. Until now.

SAS® for Customer Experience Analytics is the world's first solution to combine dynamic real-time online data collection with industry-leading SAS customer intelligence.

In a multi-channel world, you can understand precisely what customers are doing online, and apply that insight across all channels and touchpoints: building revenue by gaining actionable multi-channel intelligence. You can track and see every aspect of an individual customer's experience: every decision made, everything they do, timed to the millisecond.

• Avoid costly and labour-intensive tagging, network packet sniffers and web log analysers
• Optimise channel effectiveness and channel profitability
• Target the best customers with relevant offers and campaigns
• Incorporate multiple data sources from inside and outside the enterprise
• Have total scalability for massive amounts of complex data
• Deliver a far richer and more profitable customer experience
• Understand site performance and be proactive in making service improvements

You have the potential to increase revenue while reducing cost of sale and cost to serve, to improve marketing and campaign effectiveness, customer acquisition and loyalty, to focus on the best content to enhance site performance and, ultimately, drive a more profitable multi-channel strategy.