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Speed-Trap - turning customer data into...
complete online customer insight
Speed-Trap Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight. Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems. These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention. The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focussed applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.
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Customer Insight PlatformThe Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focussed applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution. Our solutions are structured as a set of modules contained within an integrated platform. This Speed-Trap Customer Insight Platform saves you money because the same capture and transformation systems can drive multiple applications. If additional modules are needed these can be simply added to an existing installation, typically without interrupting live operation. The family includes so much pre-built technology, modelling and functionality that typical deployments can be completed within a week, with real-business answers appearing within hours of initial deployment
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Capture- Collection Server
- Cross-Domain Tracking
- Portal Tracking
Transform- Analytics Server
- Models and Normalisation
- Demographics
Deliver - Dashboards
- Scheduled E-mail Reports
- CRM Support (ABI) and Targeted Marketing
- Business Alerts for Business Activity Monitoring (BAM)
- Detailed Data Store (DDS)
- Real-Time Data Feeds
- Business Intelligence (BI) and Analytical Data Feeds
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