Speed-Trap - turning customer data into...

complete online customer insight

Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

Privacy & Opt-Out

 

Privacy on the web is a very important issue - and Speed-Trap takes it very seriously.

 

Anyone deploying our solutions is bound by our licenses to tell you what data they are collecting and what they are going to do with it - we are not SpyWare, customers are important to us and our customers; and we are not given to abusing your privacy.

 

This page details the privacy policy of this web site, and provides information on how to opt-out and have no data collected about the time you spend on this site. But we hope that once you have read the policy you will feel sufficiently comfortable not to need to!

Privacy Policy

  • Specific personal data, e.g. your name, address, preferences, credit details, will only be used to allow us to transact business with you and to answer your inquiries.  
  • Non-specific data, e.g. monitored key strokes, mouse movements, pages visited, etc. will be included in our continuous (but anonymous) analysis of visits made to our site, as part of our ongoing quest to make our content more and more informative, relevant and enjoyable for you to use.
  • If you request additional information from us and we determine that your question can be most effectively answered by one of our partners or OEM's we will pass your request to them for action, and this will include whatever personal data you have provided.
  • Other than in the above situation we will not provide your personal data to third parties (unless ordered to do so by a competent legal authority), nor will we use it for any purposes except those stated above, unless we have first sought and received your permission.


We use this site for testing and demonstration, and this means that it uses our products. These are designed to capture interactions with the site. This includes time-stamped mouse clicks, page loads, typing, mouse-overs, form filling etc. This information is encrypted as we capture it for your security and is delivered directly to our systems.

Our contact forms and e-mail links allow you to communicate with the company. We do not sell advertising space on this site.

Opt-Out if you want to

One of the strengths of Speed-Trap systems is their focus on not infringing a customer's privacy or collecting data you wish to keep private. Our systems provide extensive controls to allow our customers to manage their data collection to be in compliance with their data and privacy policies - that's why banks and government departments have selected Speed-Trap technology.

 

If a site is instrumented with our technology it will normally provide the opportunity for you to opt-out from the data collection process. To control the data we collect from you on this site  please follow this link to the collection management page, and choose the level of data collection you feel comfortable with.

Read more about privacy and our products...