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Speed-Trap - turning customer data into...

complete online customer insight

Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

Zencos and Speed-Trap sign partnership agreement

Business Intelligence firm to provide integration and distribution services for dynamic data collection technology

October 29th, 2008: Zencos has signed a partnership agreement with Speed-Trap Ltd to provide implementation and integration services and act as a reseller of Speed-Trap technology in North America.  Speed-Trap is a provider of software that uses Web 2.0 technology that captures and delivers complete, real-time data on every individual online customer and prospect for web site visitors or online browser-based applications. 


Speed-Trap’s technology is beneficial to any business or organization that aspires to understand their site visitors, users and audience in as much detail as possible.  The software is able to provide complete accurate and real-time data feeds at the individual customer or user level by going beyond traditional web metrics.


Speed-Trap’s Dynamic Collection™ in-browser collection uses the latest Web 2.0 technologies to ensure the accurate capture of comprehensive real-time data to measure the online experiences.  By using advanced AJAX technologies Speed-Trap also allows for a zero-touch data capture process that allows customers to integrate the solution without changing a single line of code in the site or application they wish to monitor.  Dynamic Collection also allows you to collect more information than traditional web metrics with no dependence on web or application server type or implementation infrastructure.  The system also provides integrated reporting across multi-domain portals without the need for any changes to the site or the use of third-party cookies.


Through the use of clean APIs, open data models and powerful reporting interfaces, Speed-Trap transforms the data into digestible, meaningful and actionable information, with no more than a simple form-based interface for complete online customer insight. “The Speed-Trap technology complements our core services and solution expertise,” said David Septoff, Zencos CEO.  “This is part of our overall strategy to enhance our capabilities to architect, build and support customer experience solutions.”


Zencos brings a strong background in designing, implementing and supporting business intelligence (BI) solutions to the partnership.  By applying their solution expertise to data captured using Speed-Trap, Zencos extends customer experience management by providing the appropriate analytical tools that identify customer behaviors and use that information to develop useful strategies and programs for its customers.  “We are delighted to partner with Zencos as they recognized that Speed-Trap is a valuable component of a total BI solution,” said Simon Burton, vice president of sales for Speed-Trap.  “Zencos brings a strong track record of implementing BI solutions to the table, which is exactly what we need in a partner.”
For nearly a decade, Zencos has consistently demonstrated its position as a leading BI consulting firm providing data integration, analytics and reporting solutions in addition to BI support services.  The company is an award-winning SAS® Alliance partner and secured a spot on the Inc. 500 list of fastest-growing privately held companies in the U.S.
ENDS

About Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based upon detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used by businesses to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and development and for online fraud prevention.

Based in the UK, Speed-Trap’s customers include Alliance & Leicester, directgov, Betfair, Paddy Power, PC World Business, moneysupermarket & travelsupermarket, Hoseasons and WH Smith. Speed-Trap’s partners include the SAS Institute, Arcade e-Business, Detica and Intelligent Environments and it is represented internationally in Benelux, Scandinavia, Germany, South Africa and Ireland.

For further information, please contact:

Malcolm Duckett     
Speed-Trap                  
Tel: +44 (0) 1635 230 630    
Fax: +44 (0) 1635 230 435   
Email: malcolm.duckett@speed-trap.com  

Will Gardiner
The itpr Group
Tel: +44 (0) 1932 578 800
Fax: +44 (0) 1932 578 801
Email: willg@itpr.co.uk