Traveltainment and Speed-Trap technology set to improve your pre-holiday experience

Leading online booking specialist to partner with Speed-Trap for greater customer insight.

31th June 2008: TravelTainment, part of the Amadeus Group, and the German market leader for on-line travel booking, has announced that it will be using Speed-Trap’s customer insight software when launching its technology within the UK. The technology, which is used by 8 out of 10 travel booking websites in Germany, will be monitored by Speed-Trap’s software so that TravelTainment can fully understand consumer interactions with the technology and determine whether or not the German model needs adapting for the UK market.

Founded in 1991, TravelTainment builds and develops centralized travel products, distribution platforms and booking engine technology for on-line travel companies. Established in Germany, the company has also launched in Poland and France as well as in the UK. Traveltainment works with a wide range of clients within the travel industry, including companies such as Expedia, Thomas Cook.de and TUI.de.

Alan Kersley, TravelTainment’s UK Operations Director comments, “We have only recently launched in the UK. Our technology has been very successful in Germany and we need to understand how our UK consumers are going to react to the look and feel of it. Since it is a brand new product within the UK, we need detailed information about the user behavior on the site and how it is received by the UK consumer.”

Kersley continues, “Before Speed-Trap, we had basic statistical analysis, but nothing else. The statistical analysis looked at the searches or requests from the booking engine, but it didn’t have the actual site analysis that Speed-Trap’s software has. Instead, it focused on the product analytical system. We needed something which could actually help us add value to our offering to the UK market and Speed-Trap can provide user behavioral insights and feed us with information about the site itself.”

Speed-Trap’s software will provide TravelTainment with real-time customer insight, enabling the company to analyze the behavior of each individual consumer in order to discover which problems they may have encountered when using the Traveltainment technology.

Kersley explains, “We need Speed-Trap’s software in order to understand how our solution is working in the marketplace. In understanding how the consumer is interacting with the technology and design, this will help us understand exactly which changes we might need to make. The design team will use it to look at areas such as page load times, page ‘grip’ and ‘fallout’, to try to improve conversion ratios of “lookers-to-bookers”. The fact that Speed-Trap can provide us all of this information in real-time is its main advantage.”

 “We want to make sure that we’re doing as much as we can to increase the visitor conversion ratio,” concludes Kersley, “This is where our clients’ businesses will see the most benefit.”

ENDS