Marketing Databasics (Indicia) partners with Speed-Trap
Marketing solutions provider to offer Speed-Trap’s real-time customer insight software as part of complete online marketing solution.
30th November 2010: Marketing Databasics, the customer insight consultancy has announced that it is to partner with online customer data software specialists Speed-Trap. The partnership will allow Marketing Databasics to offer Speed-Trap’s technology to its clients as part of the company’s complete online marketing solution. Speed-Trap’s software will provide complete, real-time data about the online experiences, behavior, objectives and environment for each individual online customer and prospect – enabling the businesses to make critical, as-it-happens, marketing decisions based upon their customers’ interaction with the website.
Working in partnership with its clients to drive marketing strategy by customer understanding and multi-channel communication optimization, Marketing Databasics prides itself on increasing customer value by dramatically improving ROI on marketing investment. The company works across a number of sectors including financial services and retail - with clients such as MoreThan, Viking Direct, AXA and Unibet.
Mark Robinson, Managing Director at Marketing Databasics comments, “We realized that we needed to offer more insight into the online behavior of each individual customer. The best way to achieve this insight could only come through a greater understanding of online customer communication and interactions. This sort of intricate appreciation of on-line interactions was offered to us by Speed-Trap. Partnering with them will enable our clients to uniquely track individual customer journeys and therefore gather full insight into the activity and attraction that is taking place online, and provide the opportunity to implement real-time personalization and triggered/targeted marketing programs.”
Malcolm Duckett, Vice President for Operations and Marketing at Speed-Trap, adds, “The team at Marketing Databasics has already made considerable headway in this market – in fact, we know that a recent campaign for a client saw them increase retention of online revenues by £5m. Our partnership will further strengthen Marketing Databasic’s ability to offer clients an all-encompassing solution, ensuring that they can successfully convert their online marketing processes to create a smoother and more enjoyable experience for their online customers.”
Speed-Trap’s software has been created with adaptability in mind, meaning that any future marketing decisions or changes to an organization’s business model can be fully accommodated. Robinson explains, “A prime selling point for the Speed-Trap system was its flexibility. We were particularly impressed by the ease with which the software is deployed. It’s amazing that with just the one tag, Speed-Trap can provide such a vast quantity of useful information, and how their in-built models transform this into actionable insight.”
The Speed-Trap application uses Web 2.0 technology, which means that it can be automatically deployed to capture detailed data from each user and web-page - all in a real-time basis.
Robinson continues, “Partnering with Speed-Trap allows us to deliver multichannel communications to our clients. Now we can drive and monitor our clients’ online marketing activity and business processes more effectively across the entire branch network. We can now see the share of the marketing budget that customers are getting alongside how they are behaving online. This means that, at a time when marketing budgets are under increasing pressure, we can help our clients to deploy their resources accordingly to get the maximum ROI.”
ENDS
About Speed-Trap
Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based upon detailed analysis of their current and historic on-line behavior and experience – complete on-line customer insight.
Software solutions built using Speed-Trap are being used by businesses to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.
Based in the UK, Speed-Trap’s customers include Alliance & Leicester, directgov, Betfair, Paddy Power, PC World Business, moneysupermarket & travelsupermarket, Hoseasons and WH Smith. Speed-Trap’s partners include the SAS Institute, Arcade e-Business, Detica and Intelligent Environments and it is represented internationally in Benelux, Scandinavia, Germany, South Africa and Ireland.
Media Contacts
For further information, please contact:
Malcolm Duckett
Speed-Trap
Tel: +44 (0)1635 230 630
Fax: +44 (0)1635 230 435
Email: malcolm.duckett@speed-trap.com
Will Gardiner
The itpr Group
Tel: +44 (0)1932 578 800
Fax: +44 (0)1932 578 801
Email: willg@itpr.co.uk
