Speed-Trap becomes SAS supplier

27th February 2009: Speed-Trap, the customer insight software provider, announces a global supplier agreement with SAS, the market leader in business analytics software and services.  This agreement contracts Speed-Trap to provide its Dynamic Capture™ online data capture technology for a number of SAS solutions, including their SAS ® for Customer Experience Analytics product. Speed-Trap technology performs the online data capture and transformation elements of the SAS for Customer Experience Analytics solution – allowing SAS customers to benefit from Speed-Trap’s Tag-Free deployment technology. These solutions are available worldwide as fully integrated SAS solutions, with full support from their global support network.

Malcolm Duckett, VP Operations at Speed-Trap, comments, “We have had a long-standing and successful relationship with SAS for many years now and this new agreement allows SAS’ customers, anywhere in the world, to exploit the capabilities we have jointly developed in this solution. By linking Speed-Trap’s unique Tag-Free, Dynamic Collection to SAS’ world-class business intelligence (BI) and marketing automation solutions we have developed a world-class solution for businesses operating online.”

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based upon detailed analysis of their current and historic on-line behavior and experience, providing organizations with complete on-line customer insight. SAS has used this Speed-Trap technology to provide a detailed, accurate and real-time picture of customers by capturing every website interaction directly at the user interface. The captured events are then integrated with other channel views and processed by SAS’ advanced analytics, allowing organizations to more effectively understand, model and, market to these same customers.

John Bastone, Global Product Marketing Manager - Customer Intelligence at SAS, comments, “Speed-Trap’s online data capture software is the most versatile and thorough package of its kind for the online channel. Our ability to harness its functionality and quick deployment allows us to provide our customers with a more holistic and deeper understanding of their own customers and business processes. Its ability to work with modern rich media applications and operate on devices from PCs to iPhones to PDAs makes this a very attractive solution for our customers in many markets globally.”

ENDS
 

About Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and analyze interaction at the user interface – whatever the device e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g. webpage, Flash, Flex, AJAX etc. – to deliver complete real-time data on every visitor and user of your online applications – complete online customer insight.

Speed-Trap’s systems have come to define a new approach to the integration of on-line applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.

Speed-Trap’s customers use their patented and tag-free Dynamic Collection™ solutions to drive applications as diverse as Fraud Detection, Marketing Automation, Campaign Measurement, Usability & Design, CRM systems and Web Analytics.

With an integrated, interactive reporting suite and options to directly populate Enterprise Data warehouses via its alliance with Teradata, it represents the leading edge of advanced on-line channel data capture, analysis and delivery systems. Companies like The SAS Institute utilize Speed-Trap’s technology in their SAS for Customer Experience Analytics product that couples their world-class analytics, marketing tools with Speed-Trap technology to provide integrated cross-channel marketing and customer insight.

Based in the UK, Speed-Trap delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include Alliance & Leicester, AXA, directgov, Betfair, Paddy Power, PC World Business, ghd and WH Smith. Speed-Trap’s partners include the SAS Institute, Teradata Corporation, Arcade e-Business, BIMA and Zencos LLC.

Media Contacts

For further information, please contact:

Malcolm Duckett 
Speed-Trap 
Tel: +44 (0)1635 230 630 
Fax: +44 (0)1635 230 435 
Email: malcolm.duckett@speed-trap.com

Will Gardiner 
The itpr Group 
Tel: +44 (0)1932 578 800 
Fax: +44 (0)1932 578 801 
Email: willg@itpr.co.uk