Speed-Trap appoints Simon Burton as Managing Director
10th November 2009: Speed-Trap, the online customer insight provider, has appointed Simon Burton as Managing Director. Burton will be responsible for overseeing all aspects of sales and business development strategy and its implementation in order to continue the growth and success of the Speed-Trap brand throughout Europe and beyond.
Burton has 25 years’ IT sales & corporate management experience and has been Vice President of Sales at Speed-Trap since its inception in 1999. Prior to his tenure at Speed-Trap, Burton was Sales Director (EMEA) for Maxoptix Corporation for seven years where he successfully established its international offices and devised and implemented a pan-European indirect channel strategy. He was also responsible for developing and managing the Corporation’s European Original Equipment Manufacturer (OEM) accounts and specialized in the medical imaging, Telco/switching systems and broadcast/AV editing sectors throughout EMEA.
Commenting on his appointment Burton says, “It is an exciting time for Speed-Trap and for marketing as a business function, as data is widely being recognized as the cornerstone of marketing strategies. The software we provide delivers incomparable data-orientated insight into a brand’s online customer base, and its inherent measurability allows marketers to create more effective marketing programs, make better informed business decisions and demonstrate the effectiveness of their activity to the business.”
In addition to heading up the sales function team at Speed-Trap, Burton has a hands-on role developing strategic relationships with OEMs and Value Added Resellers (VARs) along with strategic end users. Burton's experience of implementing effective indirect business relationships is ideally suited to Speed-Trap's chosen business model, which allows the company to support global sales into a wide variety of vertical and horizontal markets via the company's extensive range of partnerships and resellers.
Speed-Trap has delivered its solutions to customers such as Betfair, directgov, P&O Ferries, AXA, Autoglass, Paddypower, The AA, Saga and WH Smith, while its indirect partners include the SAS Institute, Teradata Corporation, IS Solutions, The Database Group, and Marketing Data Basics.
Burton comments, “Marketers spend a fortune on online promotion and driving traffic to their websites, yet they lack the understanding of what their customers do when they arrive and what areas of their online presence is not user friendly. Our ability to attach specific behavior, experiences and outcomes to individual online customer sessions has allowed our customer base to rapidly locate problem areas and efficiently apply their resources to address the issues which really make a difference to their bottom line.”
ENDS
About Speed-Trap
Speed-Trap is a provider of software that uses Web 2.0 technology to capture and analyze interaction at the user interface – whatever the device e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g. webpage, Adobe AIR, Silverlight, Flash, Flex, AJAX etc. – to deliver complete real-time data on every visitor and user of all your online applications – complete online customer insight.
Speed-Trap’s systems have come to define a new approach to the integration of on-line applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.
Speed-Trap’s customers use their patented and tag-free Dynamic Collection™ solutions to drive applications as diverse as Fraud Detection, Marketing Automation, Campaign Measurement, Usability & Design, CRM systems and Web Analytics.
With options to directly populate Enterprise Data warehouses via its partnership with Teradata, it represents the leading edge of advanced on-line channel data capture, analysis and delivery systems. Companies like The SAS Institute utilizes Speed-Trap’s technology in their SAS for Customer Experience Analytics product that couples their world-class analytics, marketing tools with Speed-Trap technology to provide integrated cross-channel marketing and customer insight.
Based in the UK, Speed-Trap delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include Alliance & Leicester, AXA, directgov, Betfair, P&O Ferries, PC World Business and ghd. Speed-Trap’s partners include the SAS Institute, Teradata Corporation, Arcade e-Business, BIMA Consulting.
Media Contacts
For further information, please contact:
Malcolm Duckett
Speed-Trap
Tel: +44 (0)1635 230 630
Fax: +44 (0)1635 230 435
Email: malcolm.duckett@speed-trap.com
Will Gardiner
The itpr Group
Tel: +44 (0)1932 578 800
Fax: +44 (0)1932 578 801
Email: willg@itpr.co.uk
