Reed Business Information Nederland chooses Arcade e-Business to assist in usability analysis of its websites

Solution leverages Speed-Trap’s fast-deployment e-business intelligence technology

Newbury, Berkshire; and Houten, The Netherlands; September 27th 2006 - As of July 1, Reed Business Information has been using Arcade e-Business’ usability services to track how visitors experience its various websites. Analysis of click - and grid maps provide unique insight into visitor behavior. The technological resource supporting Arcade’s services to Reed Business Information is provided by Speed-Trap Limited’s e-business intelligence technology. Because all data is real-time and collected from the actual users - not via a lab environment- it is possible to give an objective and accurate picture of website visitor behavior.

Commenting on the installation, Arcade e-Business’ Laurus Keijzer said: “Nowadays many e-business managers only look into a website’s statistics and completely forget that there are users on the other side of the website who need to get the best possible service. Speed-Trap’s e-business solution provides us with a perfect insight into the behavior and experiences of a website visitor because all information is collected on the user’s side”.

Malcolm Duckett also commented “One of the deciding factors for Reed choosing a Speed-Trap based solution, was the ease of deployment. Unlike other solutions our technology was able to provide all the data they needed to do full-on usability analysis from each an every visitor to each site they wanted to instrument with a single, one-line change to the site. This is dramatically different to the tagging costs associated with web-analytics solutions.”

Notes to editors 

About Reed Business Information Nederland

With prestige brands like Elsevier, TotalJobs, Kellysearch, Boerderij, Misset Horeca en Zibb.nl, Reed Business Nederland is market leader in most business to business sectors. Reed Business publishes over 5,000 products for professionals in business, health care and government. Its range of communication and information channels comprises internet portals, magazines, books, digital newsletters, training, exhibitions and events. Reed Business Nederland is part of Reed Elsevier PCL, the world leading publisher and information provider.

About Arcade e-Business

Arcade e-Business provides e-business intelligence solutions. By using Speed-Trap Limited’s patented technology, online visitor behavior is recorded, analyzed and reported. By collecting data about site arrival, content provided and all interactions, a wealth of information is collected on all aspects of the e-business environment, including traffic, content, search behavior, conversion, CRM and customer loyalty. In co-operation with national and international e-business consultancy partners, Arcade e-Business assists its customers in substantially improving their online business performance.

About Speed-Trap

Speed-Trap is the e-business intelligence company. We offer technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Speed-Trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives. This uniquely powerful capability empowers users enabling them to recognize and target emerging and changing business opportunities and to make decisions based upon accurate and meaningful behavioral information.

Speed-Trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

Speed-Trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire.
See www.speed-trap.com for further information.

Media Contacts

For Speed-Trap Limited:
Contact:
Jim Crowther 
Ad-Lib International Limited 
Tel: +44 (0)1189 714945 
Email: jim@adlibinternational.com
http://www.adlibinternational.com

 

Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behavior and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organizations to deliver a wider range of customer experience, real-time personalization and CRM applications faster and at lower cost than any competitive solution.