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Speed-Trap - turning customer data into...

complete online customer insight

Speed-Trap

 

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focussed applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

SPEED-TRAP WINS QUEEN’S AWARD FOR ENTERPRISE

 

 

 

- British internet software developer Speed-Trap is Queen’s Award for Enterprise Innovation category winner
- Ground-breaking, real-time, web data capture technology for online retailers and service providers

21st April 2008: Web software developer, Speed-Trap, has won the Queen’s Award for Enterprise: Innovation 2008. This prestigious annual prize is awarded to businesses that display continuous innovation and development to levels that are outstanding for the size of the company’s operations.

Speed-Trap provides software that uses web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect – complete on-line customer insight.

Chief Executive of Speed-Trap, Geoff Shingles CBE, comments, “The challenge of the web is that it is a global phenomenon where huge numbers of users are involved. It’s easy for enterprises and the public sector to treat people as large homogenous groups. But people are not groups, they are individuals! Speed-Trap has developed web software that lets enterprises give their customers the individual treatment by easy access to each and every person.”

Shingles adds, “Web retailers often only have a general demographic view of their clients. They can now stop and rethink and take their lead from the corner shop. Speed-Trap’s software lets e-tailers treat online customers as individual people, just as they are when they visit high street branches or the corner shop.”

Malcolm Duckett, VP Operations for Speed-Trap, comments, “By using our technology, enterprises can offer their online visitors appropriate and relevant advertisements and offers specifically designed for that particular person.”

Speed-Trap is a Web 2.0 application which sits within each web-page deployed. It is automatic to deploy, without the need for individual tagging and captures complete real-time customer experience and behavioural data.

 

 

See also: http://www.queensawards.org.uk/business/Award_Categories/Innovation.html

 

 

About Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based upon detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used by businesses to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and development and for online fraud prevention.

Based in the UK, Speed-Trap’s customers include Alliance & Leicester, directgov, Betfair, Paddy Power, PC World Business, moneysupermarket & travelsupermarket, Hoseasons and WH Smith. Speed-Trap’s partners include the SAS Institute, Arcade e-Business, Detica and Intelligent Environments and it is represented internationally in Benelux, Scandinavia, Germany, South Africa and Ireland.

 

For further information, please contact:

Will Gardiner/ Sarah Musselbrook
itpr
Tel: + 44 (0) 1932 578 800
Email: willg@itpr.co.uk


 

Malcolm Duckett
Speed-Trap
Tel: +44 (0) 1635 230 630
Fax: + 44 (0) 1932 578 801
Email: malcolm.duckett@speed-trap.com