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Speed-Trap - turning customer data into...

complete online customer insight

Speed-Trap

 

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focussed applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

Logan Tod & Co. agrees partnership deal with Speed-Trap Limited

Strategic partnership agreement to ensure Hoseasons’ website achieves significant increases in value and effectiveness

Newbury 16th August 2006 - Speed-Trap Limited, the e-business intelligence company, signs a partnership agreement with e-business consultancy and technology services company, Logan Tod & Co. The two companies will work together on Logan Tod’s recently acquired Hoseasons account, with a view to helping it adapt to the changing behaviour patterns in the consumer market and to improve sales.

Integrating Speed-Trap’s patented e-business technology within its operations; Logan Tod is now able to take clients beyond ‘vanilla web analytics’ in many different and key areas. They are able to show clients how best to garner real-time management information to significantly improve results in e-commerce.

Matthew Tod, Logan Tod & Co. CEO comments, ‘Knowledge is power and the insight we gain from our partnership with Speed-Trap into website visitor behaviour can be turned to the immediate commercial advantage of our clients. E-businesses can concentrate their efforts on areas of their websites that should be improved - thus saving a great deal of time.’

Malcolm Duckett, Speed-Trap vice-president of marketing and operations observes, ’Incorporating our e-Business Intelligence software into Logan Tod & Co.’s consultancy and technology portfolio means that its clients will be able to see, and thus better understand, their users’ online behaviour. As a result the company will be able to improve visitors’ online experience and increase online sales.’

Notes to editors

About Speed-Trap

Speed-Trap is the e-business intelligence company. We offer technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Speed-Trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives. This uniquely powerful capability empowers users enabling them to recognise and target emerging and changing business opportunities and to make decisions based upon accurate and meaningful behavioural information.  

Speed-Trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement.  Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

Speed-Trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information. 

About Logan Tod & Co

Logan Tod & Co. is an independent digital consultancy, focused on helping companies achieve better results from e-business. The company ensures online activity creates more sales leads, sells more, saves money and improves ROI. The Logan Tod team does this by analysing data, managing the conversion process and developing techniques to maximise the effectiveness and efficiency of a website.

Logan Tod works closely with its clients, ensuring their site development is more business results driven and customer centric. Clients include Renault, Mothercare, Sharps Bedrooms, Littlewoods, Provident Finance, Computer Associates, the National Physical Laboratory, News International and Focus DIY.

www.logantod.com 

Media Contacts

For Speed-Trap Limited:

Contact:
Jim Crowther 
Ad-Lib International Limited 
Tel: +44 (0)1189 714945 
Email: jim@adlibinternational.com
http://www.adlibinternational.com

For Logan Tod & Co:
Contact:
James Fitzgerald
immediate future Ltd
T: 0845 408 2031
M: 07779 014 796

james.fitzgerald@immediatefuture.co.uk
http://www.immediatefuture.co.uk/