Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focussed applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

Speed-Trap is sponsor at The Ireland US Council’s Golf Day, Druids Glen Golf Resort, Wicklow Ireland

Supporting Irish business partner in fostering key relationships

Newbury, Berkshire; and Dublin, Ireland; September 26th 2006 - Speed-Trap Limited executives joined their Irish business partner E Comm OnlineServices Limited to sponsor a prize for ‘Nearest the Pin’ at the famous 17th hole, Druids Glen at The Ireland US Council golf day recently. The Ireland US Council was established in 1963 by the late John F Kennedy, then president of the USA and Sean Lemas, then Taoiseach (Prime Minister) of the Republic of Ireland. The Council, a ‘not for profit organisation’, exists to promote and develop good business relationships between Ireland and the USA.

Speed-Trap’s e-business solutions are already being used in Ireland by organisations such as Tourism Ireland, Paddy Power PLC, JurysDoyle Hotels, and 1 2 Travel. speed -trap has also undertaken projects for the Department for Foreign Affairs, Air Lingus and Waterford Crystal.

Photo shows, left to right: Bill Brindle, Chairman and CEO of Speed-Trap Limited, James C. Kenny, United States Ambassador to the Republic of Ireland, Brian Goggin, CEO, Bank of Ireland Group, Roddy Feely, Speed-Trap director and Simon Burton Corp VP Sales Speed-Trap.