Speed-Trap

Speed-Trap plays key role in Insurancewide.com’s business drive

Newbury, Berkshire, 7th Septmber 2005  - Speed-Trap Limited, the e-business intelligence company, announces today that Insurancewide.com Services Limited has implemented Prophet, its client-side data collection™ and analysis solution, on the www.insurancewide.com website.

Monitoring and analysis of search and banner advertising plus being able to track every website visitor and purchaser’s behaviour were cited as prime reasons for selecting and using Prophet. These facilities will enable Insurancewide.com to ensure its website is designed and maintained as well as possible to the benefit of its customers and its online sales.

Charlie Irish, IT Development Manager at Insurancewide.com said: “speed -trap’s client-side measurement technology and reporting provides us with real e-business intelligence right across our online insurance business. We have full confidence in the validity of the data collected and find the reporting tools simple and easy to use. Prophet enables us to have a complete view of user experience and behaviour and allows our marketing department to view, measure and manage every facet of our business and applications”.

James Harrison, Insurancewide’s CEO added: “As a pure online business it is vital that we get reliable information and statistics to understand the customer’s journey through our site. Prophet is able to record every aspect of a customer’s experience on the site in a secure manner and in accordance with the Insurancewide.com’s strict privacy policy.

We pride ourselves on our simple and easy to use technology. We will now have an even better insight into the workings of our site, more opportunity to optimise our on-line presence and more opportunity to make bottom-line improvements to the business”.

About Speed-Trap

Speed-Trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics Speed-Trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.

Speed-Trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

Speed-Trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information.

About Insurancewide.com

Insurancewide.com is a UK-based internet insurance portal which is authorised and regulated by the Financial Services Authority. It provides consumers access to the largest range of insurers in the UK. The ‘Wizards™’ enable consumers to outline their insurance requirements before being presented with those insurers capable of providing the most suitable product and most competitive quote, significantly reducing the time and cost of purchasing insurance.