SPEED-TRAP SHOWCASES BROADEST RANGE OF ONLINE
CUSTOMER INSIGHT SOFTWARE
30th June 2009: At the Data Marketing Show, London 2009, Speed-Trap, provider of customer data from the online channel, will be demonstrating its entire product portfolio, including their unique capability to capture and process detailed data on users’ interactions with Adobe AIR, Flash, Video and Flex.
Speed-Trap’s unique in-page data capture technology – which powers its range of web analytics, targeted marketing and CRM solutions – delivers unprecedented detail and accuracy across any type of device, be that a PC, mobile phone, netbook PC, Nintendo Wii, indeed any internet-enabled devices. This is achieved by the way it captures the customer’s interaction directly at the user interface and makes this data available to the site owner to allow amendments to the site to deliver the best possible customer experience.
Speed-Trap representatives will be available throughout the duration of the Data Marketing Show to discuss the technology’s ability to provide data to enable complete on-line customer insight. This insight can drive direct marketing, real-time personalization and targeted marketing solutions for the modern on-line and multichannel business – with lower cost and faster and more detailed results at the level of the individual visitor.
As Malcolm Duckett, VP Marketing and Operations at Speed-Trap explains, “The huge quantities of data which lurk inside any online business can appear quite threatening to the marketer who glimpses this apparent monster, but there can be big rewards for those prepared to harness this torrent of information from their online systems and visitors. Those marketers brave enough to capture every click and key stroke, and then delve into the mass of data swilling around their web channel, are the ones who can react most quickly and effectively to customer behavior. Revenue can then be maximized through passing the data directly to business processes and marketing applications, allowing for improved customer retention.”
Duckett continues, “No marketing department has extra-sensory perception, which means that only by being in possession of accurate detailed, structured data are they ever going to understand what their consumers will want, whether that is in the hours or even years ahead.”
The online channel has more detailed and accurate data than any other and provides a very effective mechanism for communicating with the customer. Speed-Trap’s unique technology allows marketers to maximize this channel by capturing all online ‘events’ within applications such as Adobe AIR, Microsoft Silverlight, Flash and Video as well as Mobile applications. Online interactions such as selecting a check box, clicking an image, entering text or selecting a tab, Speed-Trap can report as a real-time stream of rich customer-focused data. Using this data, companies can drive the latest generations of real-time CRM, personalization and targeted marketing applications. Companies will have all the data they need down to the level of a single key-stroke or click, across all mediums, allowing a truly 360 degree view and profile of every customer.
Duckett concludes, “Companies that have been brave enough to collect data on all their customers and drill down into it have seen their knowledge of their customer base virtually explode overnight. They have discovered what motivates people to visit their website, what their likes, dislikes and aspirations are when they arrive, why they choose the paths through the site that they do and how they journey from casual visitor to committed customer can provide vital insights. The potential results speak for themselves.”
Speed-Trap will be running a “drop your business card”-style competition where entrants have the opportunity to win an iPod touch or Netbook PC.
To find out more about Speed-Trap, visit the team on stand B405 or visit http://www.speed-trap.com/
About Speed-Trap
Speed-Trap is a provider of software that uses Web 2.0 technology to capture and analyze interaction at the user interface – whatever the device e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g. webpage, Adobe AIR, Silverlight, Flash, Flex, AJAX etc. – to deliver complete real-time data on every visitor and user of all your online applications – complete online customer insight.
Speed-Trap’s systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.
Speed-Trap’s customers use their patented and tag-free Dynamic Collection™ solutions to drive applications as diverse as Fraud Detection, Marketing Automation, Campaign Measurement, Usability & Design, CRM systems and Web Analytics.
With an integrated, interactive reporting suite and options to directly populate Enterprise Data warehouses via its partnership with Teradata, it represents the leading edge of advanced online channel data capture, analysis and delivery systems. Companies like The SAS Institute utilize Speed-Trap’s technology in their SAS for Customer Experience Analytics product that couples their world-class analytics, marketing tools with Speed-Trap technology to provide integrated cross-channel marketing and customer insight.
Based in the UK, Speed-Trap delivers its solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include Alliance & Leicester, AXA, directgov, Betfair, Paddy Power, PC World Business, ghd and WH Smith. Speed-Trap’s partners include the SAS Institute, Teradata Corporation, Arcade e-Business, BIMA Consulting and Zencos LLC.
Media Contacts
For further information, please contact:
Malcolm Duckett
Speed-Trap
Tel: +44 (0)1635 230 630
Fax: +44 (0)1635 230 435
Email: malcolm.duckett@speed-trap.com
Will Gardiner
The itpr Group
Tel: +44 (0)1932 578 800
Fax: +44 (0)1932 578 801
Email: willg@itpr.co.uk
