Speed-Trap signs reseller deal with BIMA

Online customer insight provider expands into new market and new applications via partnership with France-based marketing experts BIMA Consulting.

19th November 2008: Speed-Trap, the online customer insight providers, have signed a reseller partnership with BIMA Consulting, the French business intelligence, marketing automation and real-time decisioning experts – the first agreement of its kind for Speed-Trap in the French market. The arrangement will allow BIMA to sell Speed-Trap’s technology and solutions as a part of their marketing optimization services, and will use their real-time decisioning expertise to develop solutions using Speed-Trap’s RTE real-time components.

Speed-Trap’s “UI Capture” solutions utilize Web 2.0 technology which captures complete customer experience and behavioral information on a real-time basis, from the client device entirely without the use of traditional page tagging.

Speed-Trap’s VP Operations, Malcolm Duckett, comments, “We have partnered with BIMA Consulting to resell our software in France recognizing their pedigree in providing business intelligence and marketing automation solutions. We are launching into a new territory and in so doing, we had to be certain that we had selected a proven route to market – BIMA’s experience within the French market and extensive customer base allows us to maximize our potential. Moreover, we believe their skills in the real-time arena very much compliment the real-time components we launched at the start of the year.”

Specialising in Business Intelligence and Marketing Automation (the origin of the name “BIMA”), BIMA will extend its current products and services by utilizing Speed-Trap’s unique technology to capture and exploit all possible customer data in real-time and automate marketing activity.

Yves Boulanger, BIMA Managing Director, adds, “Speed-Trap allows us to upgrade our service offering by ensuring we can provide our customers with the ability to better understand each individual interaction with the website in real-time. Such business intelligence and awareness of marketing performance is vital in today’s marketplace as customer retention proves harder and harder to achieve and when brand loyalty, especially online, is so low.”

Duckett continues, “There is a natural synergy between the two companies, in that both we and BIMA place a great deal of emphasis on the real-time acquisition of customer data. In order to fully empower and inform marketing departments they need to not only act upon historical records, but marketers must be able to drill down into specific activity at the level of the individual visitor and interrogate this data in real-time. If appropriate, such analysis can allow marketers to present targeted and precise offers based on the precise activity being exhibited by a visitor at that moment.”

Boulanger concludes, “Being able to show the success of online marketing, be that in terms of drawing in new customers or retaining existing ones, and analyzing the ways in which individuals responded to each marketing activity, gives marketers the opportunity to identify the strengths and weaknesses of their campaigns. Partnering with Speed-Trap gives us an unprecedented ability to provide our customers with a total understanding of the customer life cycle, and help them build automated systems which respond to that insight.”

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About BIMA

BIMA* Consulting (*Business Intelligence and Marketing Automation). BIMA Consulting is a business and technology consulting firm that specializes in solving Operational Marketing issues. We help our clients improve their marketing processes, optimize their investment in campaign management and decisioning solutions. Our in-depth knowledge and hands-on experience of the leading solutions in the market place make us the recognized experts in real-time decisioning and campaign management. We work with many Blue-Chip organizations across the world in the following areas: Real-time decisioning in on-line and multi-channel environments, Marketing and customer management, Marketing automation, Business intelligence, Program management in customer marketing projects.

About Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based upon detailed analysis of their current and historic on-line behavior and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used by businesses to drive, monitor and measure on-line marketing activity, deliver customer insight.