Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focussed applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

Speed-Trap's e-business enterprise product represent the complete intelligence solution for your web enterprise

Speed-Trap's enterprise solution extends traditional web analytics into the commercial world and down to the level of the individual visitor. The solution provides all the traditional web analytics and behavioural metrics, but in the context of commercial web applications.

It combines behavioural analysis with conversions and goal analyses to identify barriers to success faced by users of your sites and applications.

It provides a wide range of pre-defined reporting and segmentation, but can be extended to provide reporting that conforms to your business processes and requirements.

Aside from the extended reporting set shown below, the system also allows the exporting of detailed user-level data for use in advanced marketing automation, customer intelligence and targeted marketing applications.

The standard enterprise dashboard extends the reporting provided by Web Analyser Plus with the following out-of-the-box report options....

Campaign & Promo Analysis

Promotion Effectiveness
Campaign Effectiveness
External Searches
Click Through Audit
Campaign Analysis by Goal
Goal Analysis by Campaign
Campaign Profitability (Summary)
Campaign Profitability (Detail)
Campaign Revenue

Form Analysis

Form Usage
Sequences and Usability
Attempt Success & Failure
Field Usage
Entered Value Analysis

Search Analysis

Search Popularity
User Actions
Engine Outcomes
Phrase Use
Word Use
Product Analysis
Basket Analysis

Cross Channel Analysis and Segmentation

All of these reports can be displayed and segmented by an almost unlimited set of audience segmentation that you define based on behaviour, environment, or source. You can link your definitions to external databases to provide complete cross-channel analysis.