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Speed-Trap - turning customer data into...

complete online customer insight

Speed-Trap

 

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focussed applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

Stakeholders and applications across the enterprise can utilise the detailed, accurate and complete data and insight delivered by Speed-Trap solutions.

We provide a fully open and documented datamarts ready to drive applications from CRM to real-time personalisation.

The Delivery Layer of the Customer Insight Platform includes a complete suite of delivery solutions to realise the value from the data we provide:

  • Dashboards
    Standard reports provide insight from campaigns to performance and from usability to path analysis. OLAP-based interactive segmentation and a wide range of graphical and tabular reporting are suited to intermediate and power users, with open API for custom reports matched to your business needs.

  • e-mail reporting
    An automated production reporting system delivering scheduled e-mail reports to defined distribution lists in Word, Excel, PDF or HTML formats for Executive or Production reporting.

  • Ticker reporting
    For call and support centre displays or desk-top executive “ticker” displays via WebStart KPI dashboard functions.

  • Business Alerts
    For Business Process Monitoring (BPM/BAM) applications immediate alerts when important changes occur to key business parameters or site statistics.

  • Detailed Data Stores
    SQL databases based on a pre-defined data model that provide a fully integrated set of tables linked to session and customerID recording complete customer experience and behaviour to drive advanced BI, modelling and analytical applications.

  • Real-time web services
    Our Real-Time Engine delivers customer and session state information in real to drive real-time personalisation and marketing applications with sub-second response times and scalable solutions for the largest sites.

  • ABI Datamarts
    deliver customer lifecycle, profile and behaviour data directly to your CRM applications.

  • Visualisation & Analyst Workbench
    For the power-user the workbenches provide Speed-Trap’s unique, patented, videoReplay and clickMaps™, and also offers a development environment to allow the implementation of custom analysis models or reporting patterns.