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Speed-Trap - turning customer data into...

complete online customer insight

Speed-Trap

 

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focussed applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

The Speed-Trap Customer Insight Platform uses our Dynamic Collection™ in-browser collection based on the latest Web2.0 technologies. It ensures that you have the detailed, accurate, real-time data you need to measure the experience you are delivering to your customers. By using advanced AJAX technologies Speed-Trap also allows you to achieve instant deployment; a single change will deliver all the data you will ever need to really understand your on-line business.

Dynamic Collection also allows you to collect more information than any other solution on the market, from click to mouse move, from page load to page content, from Organisation to Town.

A complete suite of data all with that single change - from static, dynamic, secure pages - with no dependence on web or application server type or implementation infrastructure, and no tag maintenance.

The system also allows you to provide integrated reporting across multi-domain portals without the need for any changes to the site or the use of 3rd-party cookies.