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Speed-Trap - turning customer data into...

complete online customer insight

Speed-Trap

 

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for online fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focussed applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

Board of Directors 

 

The company has attracted a group of board members with considerable experience in the leadership of high-technology national and international companies.

Geoff Shingles, CBE

Chairman & CEO

Prior to joining Speed-Trap Geoff had over 40 years of multinational experience, all gained in a high technology, rapid growth environment.  The first part of his career was spent at Digital Equipment Co. Limited.  He held board level positions from 1968 onwards, was Corporate Vice President for European operations and later managed Digital’s business in 13 European countries.  From 1983 until 1993, he was Chief Executive and Chairman of Digital Equipment Co. Limited, with turnover in excess of £1 billion.

Geoff Shingles was awarded the CBE for Services to Information Technology in 1987 after a quarter of a century in the IT industry.  He is recognised as one of its founders.

Geoff's present positions include Chairman of Imagination Technologies Group PLC- a London Stock Exchange listed semiconductor design company, Chairman of Sarantel, an AIM listed  producer of high frequency antennas, and chairman of Prevx, a company with advanced new technology in internet security.

Since leaving Digital he has been involved in several successful trade sales including the highly valued trade sales of uDate and Gatton Consulting. He was a director and investor in these businesses.

Ian Taylor, MP

non-executive Director

Ian Taylor was a founder non-executive director of the company in 1999.  He is also a non-executive director of The Parkmead Group plc,  Next Fifteen Communications Group plc, Axa-Framlington Group Limited and is Chairman of RadioScape plc.

He has been Member of Parliament since 1987, representing the Esher & Walton constituency in Surrey.  He was Minister for Science & Technology at the Department for Trade & Industry 1994-97.  Now he chairs the Conservative Party's Policy Task-force on Science, Technology, Engineering and Mathematics.

In the House of Commons, he is currently Vice Chairman of the Parliamentary Information Technology Committee, on the Council of the Parliamentary Office of Science and Technology, a director of the European Information Society Group (which develops public policy issues for business) and Co-Chairman of the Parliamentary Space Committee.

After Keele University (BA in Modern History, Economics & Politics) and the London School of Economics (research scholar), Ian Taylor worked for 18 years in investment banking and corporate finance in London, Paris and New York until entering Parliament in 1987.

Roddy Feely

Non-executive Director

As current Secretary of the US-Ireland Council, Roddy brings a unique knowledge of the Irish market, and with over 40 years in leading roles within the Irish Tourist Board, and as a director of Irish travel company 1-2 Travel, his understanding of the travel sector (one of the most important in our market) is second to none.

 

 

 

 

 

 

Jeremy Barker

Non-executive Director

Jeremy was co-applicant for Speed-Trap's patents on its underlying technology in his initial role as CTO.

For three years prior to joining Speed-Trap, Jeremy managed the Customer Briefing Centre in Geneva for Sun Microsystems. It was during this period that Jeremy recognised Java's potential as a powerful systems programming tool for network applications.

Prior to this, Jeremy managed the Customer Benchmarking centre for Digital Equipment Company in the UK for five years. Here he was responsible for the load testing of large enterprise scale systems including VAX Clusters and networks. This included the development and deployment of tools for the whole of the load testing, measurement, monitoring, reporting cycle. Prior to working for Digital, Jeremy worked for a Digital OEM as systems programmer.

Today, in addition to his role with Speed-Trap Jeremy is also a founder and director of SilentKnight Technologies Ltd (Insider Threat and Data Leakage management) and Flintrock Ltd (software development and systems performance consulting).

Paul Klinger

Non-executive Director & Legal Counsel

Paul has a long career history as a solicitor who specialised in computer law from the beginning, back in 1977.  He qualified as a lawyer after first spending 5 years with Burroughs Machines as a systems analyst.  He took his law degree at Leicester University and was articled to the County Secretary at Leicestershire County Council.

After 4 years as UK Legal Counsel at Digital Equipment Paul moved to the private sector and established a specialist computer law practice in 1981.  His clients have ranged from start-ups to established companies across the computer and telecommunications sectors, including Sun Microsystems, Telematics International, Virtual Access, Aspective, Autofile, ComponentSource, Cray Systems, Centerprise International and Test Solutions.

In 1995 and until the end of 2000 Paul took up the position of Director of Legal Services for Silicon Graphics EMEA, leading a legal team with offices in the UK, France, Germany and Switzerland and dealing with external counsel in most EMEA countries.  He is also experienced in the US approach to legal matters and has visited there frequently.

Paul’s extensive legal experience embraces all aspects of computer contracting, international transactions, general commercial and corporate law, commercial litigation and employment law.

Paul is the co-author of a book,  ‘Drafting and Negotiating Computer Contracts’, an established reference work on this subject which has been published in two editions by Butterworths and Tottel.