Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

One Solution - Many Applications

One of the benefits of Speed-Trap's unique approach is that by deploying the appropriate components from our Custom Insight Platform you can address a wide variety of applications and increase the return on investment in our technology.

The diagram below highlights some of the most common applications, and shows how these cover a range of applications across the business spectrum.

From People to Process: You can focus the analysis of our systems either on the behaviour of the users of the application, or on the processes they are interacting with. At one extreme our ABI systems are targeted at automatically building customer data marts with visitor and audience profile and behavioural data - or at the other extreme our Business Alert™ component will allow you to monitor, in real-time, any online process, with no time consuming backend integration.

From Watching to Action: Similarly, some of our applications are designed to provide data for reporting and systems monitoring; whether that is usability analysis or performance measurement, while others are designed to allow you to act on the insight we provide to drive your organisation and application to new levels of success and efficiency. Please click on the diagram to learn more about these.

Real-Life Examples

To read about some actual examples of Speed-Trap systems in action, or review what the media and analysts are saying about us please follow these links.