About Us
Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based upon detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.
Software solutions built using Speed-Trap are being used by businesses to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.
These include applications such as campaign management, customer segmentation, customer experience monitoring and online performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and development and for online fraud prevention.
Founded in January 2000 and based in the UK, with headquarters in Newbury, Berkshire, Speed-Trap’s customers include Alliance & Leicester, directgov, Betfair, Paddy Power, Yorkshire Building Society, PC World Business, moneysupermarket & travelsupermarket, Hoseasons, MoneyNet and WH Smith. Speed-Trap’s partners include the SAS Institute, Detica and Intelligent Environments and it is represented internationally in Benelux, Scandinavia, Germany, South Africa and Ireland.
