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Customer Insight PlatformThe Speed-Trap on-line Customer Insight Platform (CIP) is one of the most capable sets of integrated, on-line customer-
focussed applications on the market today. It allows organisations to deliver a wider range of customer experience,
real-time personalisation and CRM applications faster and at lower cost than any competitive solution. *
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Speed-TrapSpeed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.
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Applications- Online Channel Management (MI) and Web Analytics
- Business Activity Monitoring (BAM/BPM)
- Customer Relationship Management (CRM) Support
and Targeted Marketing
- Real-Time Personalisation and Decisioning
- Business Intelligence (BI) Data Feeds
- Usability, behaviour, site design, A/B testing
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Queen's Award for Enterprise 2008
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